The journey started with Jeroen van de Waal
A Vision Beyond Borders
Jeroen van de Waal didn’t just dream—he envisioned a movement. A global ecosystem of businesses, organisations, and individuals, all united by a singular mission: to restore our oceans, protect our planet, and secure our future.
A Dutch-born entrepreneur, diver, and conservationist, Jeroen is a relentless optimist and a visionary leader, driven by a deep love for the ocean and an unshakable belief in the power of collective action. With a background in engineering and business leadership, he left a successful corporate career to dedicate his life to saving the ocean, the planet and ourselves. His philosophy is simple yet profound: “If not us, then who?”—a mantra that fuels everything he builds.
It began in 2014 with OrcaNation, a diving school that evolved into a leading outdoor education provider, a hub for education, sustainability, and conservation. By inspiring and empowering the next generation, OrcaNation ignited a ripple effect… One that transformed into a powerful wave of change.
That wave gained momentum with the launch of The Reef Company, a pioneering venture dedicated to designing and deploying engineered reefs that restore marine ecosystems while ensuring long-term sustainability and measurable impact.
These efforts will be fuelled with knowledge and data through BluBoxx Ocean IQ, the world’s first underwater satellite network for real-time ocean insights. BlueBeat Ventures is designed to support these endeavours as an incubator for ocean-focused entrepreneurs, helping turn visionary ideas into scalable, sustainable businesses.
Bringing it all together, BlueBeat Group was born—more than just a holding company, it is the rhythm that drives our collective purpose forward. Like the pulse of the ocean, BBG fuels the businesses, innovations, and collaborations needed to safeguard our blue planet.
This is more than a company, it’s a movement. And it’s only just beginning.
